Research proposal on brand loyalty in mobile phone market

Factors Influencing the Cell Phone Brand Loyalty of Swedish

there is still a big chunk of customers who still prefer low cost smartphones and the main factor contributing to their pricing decision is price.. select the degree of influence these factors have in your purchasing decision of a smartphone[rate between 1-7]. local brands like micromax and karbonn were very quick to realize this trend and as a result more than half of the smartphone market have been captured by local vendors. as the smartphone market in india shrank for the first time in october-december quarter of 2014, firms need to rethink their strategies and how to expand their market and hold onto the existing market. the research is trying to find out that why do people desire to purchase a smartphone, what influence people in purchasing a smartphone and what motivate them in making the purchase decision. brand loyalty has various advantages associated with it like: holding the existing customer base, exploring the new customer base market, increasing the market share, supporting brand extensions and strengthening brand as compared to the competitors.

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the segments will be based on earlier use of any smartphone, based on use patterns(people who are extensive internet users, people who mainly use their phone for calling purpose only) and people acording to whom price is one the major criteria(low-segment, mid-segment and high segment). on brand preference of mobile phones in kathmandu55 pagesstudy on brand preference of mobile phones in kathmanduuploaded byanisha shrestha  connect to downloadget docxstudy on brand preference of mobile phones in kathmandudownloadstudy on brand preference of mobile phones in kathmanduuploaded byanisha shresthaloading previewsorry, preview is currently unavailable.‘ secondary data is limited because smartphone market of our country is changing day by day making these secondary researches obsolete. though tier one brands would continue to have their own fixed set of customers who are brand loyal, who prefer quality over price and who rely on better after-sales service. as there are various types of smartphones available in market with varying price; what is the difference between them? the other important factors in this context are brand awareness and perceived loyalty.

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various social networking websites can be accessed using smartphones, you can also check reviews of several eating places like using zomato. price, quality, brand, country of origin, marketing, sales, word of mouth etc. study the effect of different factors which affects the consumer behavior towards smartphones in india. the second implication is that brand equity must be studied further taking into account cross-country and cross-cultural effects into account so that new insights about brand equity can be used in future. a literature review will help in analyzing and pointing out that among a lot of factors that are involved while purchasing smartphones what are the factors which are most significant. during these interviews the effectiveness of brand will also be checked as brand forms a very important part during decision making process.

A study of the factors that influence the brand loyalty of Taiwanese

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this paper provides a comprehensive idea of how marketers can create value for a brand. marketers may agree that they should take a broad and long term view of marketing decisions for a brand, but in what way may not be obvious. other stakeholders may involve price, features offered by the smartphone, its brand equity and brand awareness. with just a touch we can surf through internet, we can stay up to date about news all over the world, we can check weather news, we can reach anyplace using gps, we can book hotels and flights, we can order online any commodity whenever required using just a smartphone. as smartphones are becoming an integral part of our life and we cannot imagine a day without them, this effort is being made in order to find out the tangible and intangible factors affecting the purchasing decision of the consumer. local brands have realized the importance of this much earlier than global brands.

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Students Brand Preferences Between Apple and Samsung

as quality will decrease tendency to buy smartphone will decrease which in the end will decrease the attractiveness of segment. (2002), ‘evaluation of search, experience and credence attributes: role of brand name and product trial’, journal of product & management,‘ the relationship between market characteristics and promotional price elasticities.‘ research is not done separately for rural and urban market. the second group can be named as performance and outer image group in which people consider smartphone performance, such as integration of hardware and software and file transfer and display and the outer image that a smartphone carries, such as design and brand image are very important. you will prefer a smartphone of local manufacturer, a multi national firm or it does not matter? per idc india, the golden formula for success in smartphone industry in india is to have a sub 0 smartphone with large display screen and dual-sim slot.

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Research proposal: Study on Consumer Behavior towards

study took a look at branding with a new perspective and driven out two implications. this study will help companies in their marketing techniques of how they should carry out different campaigns and target which aspect of consumers. people’s obsession about the smartphone has been increasing rapidly. ‘the study of consumer behaviors of smartphone- based on bussiness people’. you use part of this page in your own work, you need to provide a citation, as follows:Essay uk, research proposal: study on consumer behavior towards smartphones in india. the first is that marketing managers should always try to focus on brand loyalty which always acts as one of the important factors contributing towards brand equity.

Study on brand preference of mobile phones in kathmandu

. would you like to switch to a different brand with additional features? buying any smartphone, a consumer goes through a series of decision making steps in which first of all a need is recognized, then information search is made, after that different alternatives are evaluated and then finally a purchase decision is made.. how much are you willing to pay for a smartphone:4. how much does brand of smartphone affect the buying decision of a customer?. what are the effects of cost and featuers of smartphones while purchasing it? if the attractiveness of any sector increases, it will increase the number of competitors involved which as a result will decrease the market share of various players and then they will be forced to decrease the price of their products in order to remain competitive which will drive their profits down.


increasing trend in smartphone among the people is the main reason that has amplified the interest to research on the topic. journal of targeting, measurement and analysis for marketing,‘ liao yu-jui (2012), consumer behavior on smartphone. stakeholders involved during the purchase of smartphone can be external, internal, social. study was basically done to provide a conceptual framework in order to develop brand strategy and to study brand equity.. what are the effects of culture, social status and marketing activities have on purchasing behavior in indian market? this is also because of shifting customer base from feature phones to smartphones in india.

Factors Influencing the Cell Phone Brand Loyalty of Swedish

What Makes Customers Brand Loyal: A Study on

available from:If you are the original author of this content and no longer wish to have it published on our website then please click on the link below to request removal:Latest essays in this category:21-12-16 - packaging and its characteristics06-11-16 - business to business (b2b)05-11-16 - the use of advertisement in the tobacco industry03-11-16 - social cognitive theory26-08-16 - marketing – amazonas - marketing – luxury branded products28-07-16 - marketing project – handy washer - competitive market position of an organization29-06-16 - pros and cons of celebrity endorsement - customer perceptions of services provided by post offices. there are a lot of factors which affect an individual’s preference to buy a smartphone.. what is the efect of the brand on the consumer while purchasing a smartphone? the impact of brand value on brand selection: case study of mobile phone selection. by realizing that marketing activity can potentially enhance or maintain consumers’ awareness of the brand or the favourability, strength, and uniqueness of various types of brand associations, the customer based brand equity framework may provide the perspective that will enable marketers to take better short and long term marketing decisions.. customers who have earlier purchased low segment smartphones and are price sensitive.

free Marketing essay on Research proposal: Study on Consumer Behavior towards Smartphones in India is perfect for Marketing students to use as an example. paper basically examines the factors that impact the purchasing decision of a smartphone buyer in india. market can mainly be divided into two segments named as camera group in which people consider camera performance as comparatively important. the aim of this research is therefore to find out consumer behaviour of smartphone buyers in indian market. complete our simple order form and you could have your customised marketing work in your email box, in as little as 3 hours. our thousands of essays:If this essay isn't quite what you're looking for, why not order your own custom marketing essay, dissertation or piece of coursework that answers your exact question?

. how does attitude and perceptions affect consumer behavior towards smartphone in india? this can also be filled using representatives near digital shops like reliance digital, mobilestore,etc. of all we need to divide the customers of smartphones into diferent segments. regarding purchase decision, the discriminant function is visible only in the case of apple and, in order of effectiveness: design, integration of hardware and software, file transfer and display, price of the phone, camera, and brand image factors affect people’s smartphone buying decision. study brought out that how consumers’ psychologiocal factors(motivation, perception and attitude) are associated with brand equity (brand loyalty, brand association and perceived quality). consumers’ psychological factors association with brand equity of high involvement product: case of laptop.

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